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Behavioral segmentation is based on user behaviors, including patterns of use, price sensitivity, brand loyalty and benefits sought.
A company may have customers with a similar demographic makeup but distinct behavioral tendencies.
Some may use the product daily, while others use it weekly or monthly.
It is the process of breaking down a larger target market into smaller, more homogeneous groups of customers that you can more efficiently market to.But in Stockholm it can take as long as 20 or 30 years to reach the front of the queue, with many signing up years before they plan to leave their parents' home.As for everyone else, they're left battling for the remaining apartments.Kokemuller has additional professional experience in marketing, retail and small business.
He holds a Master of Business Administration from Iowa State University.Geographic business segmentation is similar to that with consumer segmenting.Customer type segmenting may include business size or the nature of the business.Neil Kokemuller has been an active business, finance and education writer and content media website developer since 2007.