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The process started with Tinder (and later Hinge) requiring social media integration.Dating basically became six degrees of Facebook, and it only got narrower and more exclusive from there.Are you a male who graduated from a ‘top’ university, holding down a job in the financial services industry and searching for a woman who ‘desires your drive for success’? Are you and your would-be love incapable of planning dates and get-togethers? ago, when I was hanging out at a bar after work, talking about dating—the swipes, the winks, awkward IRL meetups, and, in my case, a message from a swinger who wanted me to help him with a woodworking project in his garage while his kids were at school—a friend brought up a new site called the League. “I want to get on it.”The League, for the uninitiated, is the ivy-covered country club of dating apps, designed for people who are “too popular as it is.” There’s a rigorous screening process—“We do all that dirty work for you”—that takes into account where your diplomas come from, the prestige of your titles, and, crucially, your influence on social media.Sparkology Founder Alex Furmansky established this invite-only social club on the principle of quality over quantity.“At a certain age, women want to meet someone ambitious,” he says, which is why the site’s male members are all verified alums of Ivy League schools and other similarly renowned universities. From the stress of creating the perfect online profile to the pressure of picking the perfect date spot, singles often find themselves overwhelmed.Profile photos are the most important part of your online dating profile, but most people have difficulty finding the right picture to represent themselves.Common faux pas include group photo crops, photos taken in the mirror, or a photo that’s out of date. The Internet has solved everything from dinner reservations to apartment hunting.
Sparkology is not only improving the online dating industry but also improving members’ online dating profiles.
The League is just one of a gaggle of services that appeal to the better-heeled crowd; there’s also Sparkology, the Dating Lounge, and Luxy (“Tinder, minus the poor people”—no joke).
The most selective of all, Raya, is invite-only—you basically have to be a celebrity with a sizable Instagram following to be asked. Apps now exist for pairing people based on the right astrological sign (Align), an affinity for sci-fi (Trek Passions), similar eating habits (Veggiemate), and a love of weed (My420Mate).
Now a new wave of innovative companies promising to solve your dating 2.0 needs.
And with packed schedules and never enough time, smart singles are embracing online dating, said Laurie Davis, Founder and CEO of e Flirtexpert, an online date coaching firm.You might think that having a dating site for, oh, Democrats would be a good idea if you’re the kind of person who can’t fathom a Carville-Matalin match.But here’s the thing: When Ok Cupid scrubbed the data, it found that political affiliation didn’t tip the scales on compatibility.Apps like the League go against the entire promise and thrill of online dating.