Dating marketing plan
She might not think the first few guys are her type, but she could swipe for a few hours and probably find 15 guys she'd at least hook up with.And it's not a problem for gay men; about 70 percent of them report dating someone they met online.Lauren Kay, co-founder of the Dating Ring, says it is a bit of a chicken or egg situation."Getting funding for a dating app is very, very hard."On one hand, it's great that these girls have a venue in which to explore their sexuality safely, but on the other hand, I've learned a few times on first dates with women I met online that they've never been with a woman before," she says.
My friend Laura, 27, who identifies as queer and has been out for about seven years, says that while these dating apps have allowed straight and questioning women to explore their sexualities more, they're also a risky endeavor for queer women.
"And there needs to be the right mix of male/female participants (or whatever permutation makes sense)." With a 2011 report by the Williams Institute showing that only 3.4 percent of Americans self-identity as lesbian or bisexual women, the odds you'd find the correct permutation in a given area is slim indeed.