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It is called ‘white-labelling’ and happens when a product produced by one company, such as Global Personals, is rebranded by other companies — in this case dating websites.
Also, in a bid to boost their revenue, the company was specifically employing staff whose sole job it was to set up and run fake profiles on the dating sites, to keep members interested. I was put on the back foot and so flummoxed I didn’t contact him again.’Nonetheless, as the months passed, she was sent three emails a day from unlikely suitors, who ranged in age from 22 to 73. ‘I can’t remember any being particularly crude, but maybe they were and I never saw them.’Jenny says she quickly suspected some of the identities were fake.
Nonetheless, she didn’t want to be alone forever, so when she heard about an internet dating site for single parents like herself, she joined without a second thought, Jenny told Channel 4 News in a programme that will be aired tonight.
Describing her interests as ‘going to the theatre and restaurants, enjoying country walks as long as they feature a tea shop’, she was hopeful she would meet mature, like-minded men who understood the difficulties of bringing up a child alone.
Over the course of the four years Jenny has been on the site, not one of the men she met has been a member of where she originally posted her profile. Alarmingly, half were not parents at all and only one had a child the same age as her son.Worse still, her picture and profile have been plastered across tawdry dating websites belonging to ‘lads mags’ such as Nuts and Loaded that are more associated with scantily-clad girls in semi-pornographic poses than professional, middle-aged women like Jenny.Unbeknown to Jenny, justsingle is run by a parent company called Global Personals — a legitimate company most members never will have heard of, but which passes members’ details freely between the 7,500 sites it owns, meaning they are inundated with unwanted and inappropriate advances.They play on emotional triggers to get you to provide money, gifts or personal details.
Dating and romance scams often take place through online dating websites, but scammers may also use social media or email to make contact.
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